Marketing Manager - Insurance - Costa Mesa, CA
Branch ID: 5148
Pay Rate/Salary: $46.00 - $52.00
The Marketing Manager, Insurance develops strategic marketing plans for property and casualty products and marketing across multiple states/markets. This person is responsible for integrated marketing planning, identifying changing business needs and making decisions independently to support these functions.
Develop and implement integrated direct response and brand marketing campaigns with elements including print, web, outdoor, promotions and broadcast.
Develop multi-channel marketing plans that will meet the goals of the business while meeting the success metrics.
Construct and manage marketing budgets including allocating funds strategically to integrated marketing plans and use discretion in making budgetary decisions (budget may be in excess of $5 million).
Determine marketing positioning based on targeted segments to drive appropriate acquisition, retention, and cross-sell results.
Ensure strategic plans are delivered on time and on budget by managing long-lead planning, inter-departmental communications, vendors, cross functional teams, and marketing staff who oversee the implementation of all day-to-day aspects of marketing projects and campaigns.
Track, report, and analyze marketing results data and refine marketing plans appropriately to meet acquisition, retention, cost-per-lead, and acquisition cost, cross-sell goals.
Directly responsible for creating a managing multi-million dollar advertising budgets and forecasting monthly.
Responsible for collaborating with sales, operations, and other teams to ensure marketing initiatives implemented with the appropriate resources in other departments to support the volume of leads.
Ensure integrating and leveraging brand standards across all distribution channels and marketing campaigns across all products and all markets.
Hire, train, and supervise staff.
Develop goals and conduct performance appraisals.
Approve and initiate salary increases, promotions, terminations, and other changes in employee status.
Negotiate contracts and manage vendor and partner relationships to ensure vendors meeting Club expectations and needs.
Contribute to Club goals and objectives by accomplishing related results and completing special projects as assigned by management.
BachelorÃ¢â¬â¢s degree in Marketing, Communications, Business or equivalent combination of education and experience is required. -7-10 years of experience in developing and managing integrated multi-channel marketing plans including budget development and forecasting is required. -Broad based knowledge of brand and direct response marketing and experience in managing and supporting large-scale marketing/promotional efforts is required. -Prior experience utilizing marketing database and research tools to effectively target market and perform results analysis. -Prior experience managing vendor and agency relationships preferred. -Contract negotiation and management experience preferred. -Demonstrated partnering, leadership, interpersonal, project management and presentation skills. -Demonstrated ability to think creatively and bring innovation to the marketing approach. Must have the ability to manage a heavy workload and make decisions daily on managing competing priorities. -High level of proficiency with Microsoft Office, Adobe, and Internet applications as well as experience with a graphics application required. -This position does have direct reports. The position also supervises agency and vendor/partnership relationships.
The Company supports affirmative action and equal employment opportunity. The Company will provide equal employment in employment practices to all applicants for employment. Employment decisions shall be made without regard to any protected characteristic such as, but not limited to, race, color, religion, gender, age, disability, national origin, ancestry, citizen status, gender identity, sexual orientation, marital status, status in regard to public assistance, disabled veterans, recently separated veterans, Armed Forces service medal veterans and other protected veterans, genetic information and other legally protected classes. Furthermore, the Company is an E-Verify employer. Information provided on this application will not be used for any discriminatory purposes. The Company complies with all applicable federal, state and local non-discrimination laws and regulations. The Company will provide reasonable accommodations in the application or interviewing process. If you need a reasonable accommodation in the application or interviewing process, please contact us.
Costa Mesa, CA
Direct Hire Position
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Marketing Manager - Insurance
City, State or Zip Code: Costa Mesa, CA
Position Type: Direct Hire Position
Date Posted: 11/27/2018